Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of EM to offer immersive at-home, arena-like experiences for...
For decades, the theory of cultural proximity, which states that audiences prefer culturally proximal content (Straubhaar, 1991), has remained a major framework to explain audience preferences. We show how transnational media flows have challenged its contemporary applicability. To probe this, we focus on a recent, intriguing, and still understudied development:...
When watching this year’s Golden Globes, Grammy Awards and other
shows honoring the past year’s best in entertainment, it was hard to miss
the rows of matching dress. Behind the black attire and parade of white
roses, stretched the industry stood unified after the myriad allegations and
confessions that have...
The Republican party has for years sought to reform an American tax code
widely viewed as uncompetitive, expressing their ambitious goal as simply
making the tax system “that looks like someone designed it on purpose.”
Last November, when the party gained control of both chambers of
Congress and the White...
Welcome to the second issue of Politica Northwestern, the academic
journal of Northwestern University’s Politics & Policy (P&P). P&P analyzes
the world in terms of impactful events. Political events occur constantly,
but their impacts are by no means equal. We distill major events to
determine how they will change the...
One of the most notable recent developments in survey research is the increased usage of online convenience samples
drawn from Amazon’s Mechanical Turk (MTurk). While scholars have noted various social and political differences (e.g.,
age, partisanship) between MTurk and population-based samples, the breadth and depth of these variations remain unclear....
In February, British Prime Minister David Cameron announced that Britain would vote on the continuation of their membership within the EU. This has led to ministers quickly splitting into factions either in support or opposition to British exit from the EU, now often referred to as “Brexit”. Positions have been...
The recent military-style assault on the office of the French satirical magazine Charlie Hebdo , followed by a separate hostage standoff at a Kosher supermarket traumatized Paris and sent shock waves across Europe. The three-day terror spree in Paris ended with the deaths of 17 victims and three gunmen. The...
On December 17th, Turkish police detained around 50 individuals accused of corruption and bribery. The scandal , which implicated Prime Minister Recep Tayyip Erdoğan, was that the arrested ranged from sons of government ministers to political allies in Turkey's financial sector. Thus began a new chapter in Mr Erdoğan’s battle...