Northwestern University

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Filtering by: Keyword business strategy Keyword nonmarket strategy Subject Management

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From Covert Action to Overt Activism: The Evolution of Corporate Sociopolitical Involvement

Description:

Over the last decade, a rising trend of corporations publicly acting on social and political issues has come to the fore. The issues and methods have both varied widely—from immigration to abortion, and from advertisements to boycotts. This introduces an interesting puzzle in the realm of strategy research: Where does...

Keyword:

corporate sociopolitical involvement, social movements, corporate social responsibility, nonmarket strategy, business strategy, and corporate political activity

Subject:

Management and Sociology

Creator:

McKean, Anna Eileen

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

02/16/2023

Date Created:

2022-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:16374 and etdadmin_upload_947265