Northwestern University

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Filtering by: Creator Cui, Yaxin Resource type Dissertation

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Multi-Stage Customer Preferences Modeling Using Data-Driven Network Analysis

Description:

This dissertation aims to develop innovative analytical methods that integrate engineering, marketing, and social science disciplines to incorporate heterogeneous consumer preferences into product design using network-based customer preference modeling. Both companies and designers frequently face difficulties in understanding and addressing customer preferences, which can result in product failure and loss...

Keyword:

Customer preference modeling and Computational network analysis

Subject:

Engineering

Creator:

Cui, Yaxin

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

08/23/2023

Date Created:

2023-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:16761 and etdadmin_upload_1013692